Morocco's Football Federation and Haier Take Their Strategic Partnership to a New Level

The Royal Moroccan Football Federation and the Haier Group, a global leader in home appliances, have announced the signing of a new addendum to their sponsorship agreement, making their collaboration deeper and more strategic.

After a year of fruitful partnership, Haier moves from premium partner to the Federation's principal partner, with its logo now appearing on the national teams' training kit, strengthening its presence on the Moroccan football scene.

The Federation benefits from Haier's international expertise and technological innovations deployed across more than 160 countries, in a partnership that combines sporting excellence with industrial leadership.

The agreement has also been extended for an additional five years, as part of preparations for the major upcoming events, foremost among them the 2030 World Cup, which Morocco will host jointly with Spain and Portugal.

The partnership focuses on delivering innovative experiences for fans and strengthening the brand's connection with supporters, supporting the development of Moroccan football and cementing Haier as a trusted, long-term partner.